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Marketing and Metrics Manager

Purpose: The Marketing and Metrics Manager supports the work of all departments and activities by assisting in developing and carrying out communications strategies which rely on print, email, the web, and social media. The person in this role supports those strategies by creating original content and repurposing that content for publication to multiple audiences across multiple platforms. These strategies are designed to increase engagement and participation in Missouri Bar activities and programs and help keep Missouri lawyers aware of all the services and resources available to them as members of The Missouri Bar.

General Qualifications

This position requires an exceptional writer and the ability to think creatively to design accompanying visual campaigns that meet brand standards and are compelling for print, email, the web, and social media. In addition, this role requires the ability to successfully analyze consumer data and marketing metrics to continually improve upon meeting or exceeding defined objectives.

The ideal candidate is innovative and possesses the ability to exercise discretion and independent judgment in managing multiple projects in an organized fashion while collaborating with colleagues and members to achieve the best final work product under deadline. A basic competency in civics is required, a more thorough understanding of the profession, legal system, and the role of law in our society is a definite plus.

Responsibilities

General communications:

  • Coordinate with department staff to develop and implement digital marketing plans to increase member awareness of events, meetings, programs, publications, conferences, member services and benefits, and more.
  • Craft strategies incorporating email, print ads, social media posts, articles, and other content to promote Missouri Bar activities, including MoBarCLE, member services, and more.
  • Monitor, analyze, and report on the effectiveness of marketing efforts and adjust as needed to improve outcomes.
  • Coordinate with other staff members to develop marketing tools to promote member benefits, law practice tools, and sponsor opportunities.
  • Assist in supervising engagement coordinator and assist (as needed) with postings for Jobs for Missouri Lawyers.
  • Assist in promoting community engagement with connect.MOBAR through informational content, impersonating members as authorized, and monitoring topics of interest.
  • Help guide digital information strategies using discretion and independent judgment.
  • Exercise discretion and independent judgment in creating written and visual content on an array of legal issues and member services.
  • Repurpose and manage distribution of content for various audiences across multiple platforms.
  • Help seamlessly carry out a diverse array of on-going, reoccurring, and one-time communications projects, simultaneously and within deadlines.
  • Edit and format content based on style guidelines and assist in developing, maintaining, and enforcing style guidelines.
  • Ensure campaign and design elements support the organization’s goals and mission.
  • Consistently measure the success of internal and public information strategies to adapt content and delivery to continually improve upon the organization’s goals.
  • Provide photography, communications, and staff support at Missouri Bar events and conferences as assigned.
  • Other duties as assigned.

Email Marketing:

  • Plan, schedule, and implement in accordance with The Missouri Bar’s email marketing guidelines and industry best practices all member emails sent via Higher Logic, including all-member and targeted emails for all departments and activities.
  • Manage the bar’s email marketing calendar, supervise and assign (as appropriate) email marketing tasks to engagement coordinator(s) or other communications team members.
  • Serve as primary editor of all email marketing content. 
  • Serve as an editor of the ESQ. weekly e-newsletter.
  • Make content, placement, and hierarchy decisions to align with the bar’s content marketing strategy, action plan, and strategic direction.
  • Manage, create, and recommend appropriate groups, link and web tracking within Higher Logic.
  • Ensure groups are integrated or imported successfully between iMIS, and other third-party vendors such as CE21.
  • Prepare monthly billing code report for accounting.
  • Resolve problems with members not receiving emails, changing subscription status, etc.

Metrics and analysis:

  • Routinely review and report communications data to continually improve engagement through innovative techniques based on analytics and best practices.
  • Ensure data tracks key performance indicators identified to measure outcomes specific to each activity’s goals.
  • Maintain data in Higher Logic, such as suppression of deceased records, Courts Bulletin and Journal subscription changes, etc.

MoBar.org:

  • Supervise/carry out MoBar.org web advertising placements and metrics.
  • Co-manage content on major event pages, updating it as needed.
  • Manage changes to special menu items, shortcuts, updates to the homepage slider as needed. Ensure template update notifications to CE21, PressPage, etc.
  • Serve as a resource to other staff as needed with RiSE questions and issues.
  • Oversee routine audits of MoBar.org sitemap and content.
  • Oversee subscriptions for all online form services and maintain, monitor, and create (as needed) a variety of electronic forms including award nominations and voting.

Qualifications

  • Experience with content management systems and familiarity with HTML
  • Proficiency in Adobe Creative Suite, including Premiere Pro, InDesign, or similar design and editing software
  • Successful track record in using analytics and implementing SEO tools
  • Comfort with incorporating and managing all social media platforms, including ads and metrics
  • Ability to communicate effectively, both verbally and in writing
  • Ability to work under pressure to handle multiple tasks with frequent deadlines
  • Attention to detail and commitment to accuracy
  • Make sound judgments and respond appropriately to a high volume of work
  • Exhibit tact, diplomacy, and professionalism in communicating with elected and appointed leaders of the organization, and members of the bar
  • Exceptional copywriting and editing experience using AP style
  • Desire and ability to stay fluent in industry news to bring innovative ideas to enhance and improve the organization’s content
  • Ongoing commitment to understand and grow with the organization

Education, Experience

Bachelor’s degree in strategic communications, marketing, journalism, public relations, graphic design, or related area. Five years professional experience in a relevant field.

Key Competencies

Must continually learn and grow when it comes to emerging communications platforms and technologies. Must be able to work independently and as part of a team to fulfill the organization’s communications objectives with its members.

FLSA Classification: Exempt

Reports to: Communications Director

Position located in Jefferson City. Some travel required. Hybrid remote work schedule (three days per week in office in Jefferson City, two days remote) and excellent benefits. Compensation commensurate with experience.

Apply by sending cover letter, resume, and salary requirements to hrdept@mobar.org. Preference will be given to applications received by Oct. 31, 2024, but the posting will remain active, and applications will continue to be accepted, until the position is filled. EOE



 

Jobs for Missouri Lawyers

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